Using Facebook Messenger for Better Customer Service:Īs of July 2016, Facebook Messenger had 1 billion monthly active users worldwide, so there's a good chance your audience is too. Businesses need to focus on making more personal connections with people on the platform and Facebook Messenger lets you do just that. It's time to let down your guard and accept the fact that Facebook isn't just a personal networking site anymore. The real-time communication it provides, with no need to refresh the feed, gives consumers instant access to your company with very little effort. When they click on the ad from there, it will bring them to their Messenger app or page where they can message your business page directly.įacebook Messenger is the most popular of the social network's secondary apps. Step 3: The preview on the right (above) is what will appear in your audience's newsfeeds. While you can't yet customize your button text, you are able to customize your message, link your website, and bring them directly into their Messenger App. Step 2: Under the headline and text, choose your call-to-action from the options available. Once in the ad set, you can select Messenger as the destination for ad placement ![]() Step 1: When you set up your ad in the Ads Manager or Power Editor, you must first select "traffic" as your marketing objective. Creating Ads that open up a conversation in Facebook Messenger: It's quick and interactive, but convenient.īut, what about all of those prospects and customers who don't "like" your Facebook Business page? Well, now you can pull people in by creating ads that open up a conversation in Messenger. You know that feeling you get when someone calls you and leaves a message? You listen to the message and say to yourself, "Why didn't they just text me?"įacebook Messenger allows you to do just that. Why is Facebook Messenger marketing effective? Step 4: From here, you can add a custom message. Step 3: Switch Responsive Assistant to Yes. Step 1: From your Facebook business page, click on settings. Here is how to set up an auto-reply in your messenger: If you don't have a messenger chatbot yet, it's extremely easy to create one with the right skillset, but you can still create a similar experience with auto-replies and get pretty creative with it. Remember, prospects are important, but your customers can be your biggest advocates.īelow are 4 ways you to use Facebook Messenger to pull people to your products or services: 1. ![]() So if you're a marketer reading this article, I'll guide you in how to use the Facebook Messenger to increase engagement with prospects and customers. ![]() I won't say this channel is right for every business, but if you don't test, you'll never know. Your promotional tactics won't annoy people even if they see it in their newsfeeds or in Facebook Messenger.įree Course: Fundamentals of Social Media MarketingĬan you really pull people to your products and services through this channel and should you? If you can manage to create that irresistible offer, you'll begin to "pull" people towards your products and/or services instead of trying to "push" them. What we create as marketers is really a series of experiences that are tested over and over until you find the gold. As a digital strategist, I'm always looking for unique ways our clients can create an awesome experience for their prospects and customers.Įvery marketer will agree, finding that irresistible offer that makes people say "Damn, I really need to read this," or "Shit, these people get me," isn't always easy to do.
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